What do slurps, spoons, and spit have to do with great tasting coffee? Surprisingly all have a place in the coffee cupping process – a tasting technique used by farmers, roasters, buyers, and Q graders (professional coffee graders qualified to provide Specialty Coffee Association ratings) to test and ensure the quality of a particular coffee. Much like wine, coffee gets its distinct flavors and aromas from growing regions, conditions, roasting, and preparations.